F&B Branding
Learn to build an F&B brand diners remember, from brand identity and diner profiles to Google, social media and packaging.
MODULE :
Strategic Branding (TGS-2026061560)
COURSE DURATION :
2 Days (16 hours)
Funding Eligibility Period:
23.01.26 - 22.01.28
TRAINING PROVIDER:
Hustle Institute
Build a Brand Diners Remember with Hands-On F&B Marketing Training
Diners choose with their eyes first. Leave with your own brand identity, a one-page brand guide and ready-to-use marketing materials for Google, your menu, social media and packaging.
Great food deserves a brand that sells it. In this practical 2-day course, you'll learn to build a brand that diners recognise and trust, and apply it across Google, your menu, social media and packaging.
On Day 1, you'll learn from international and local F&B brands, explore brand tones and design styles, audit your own brand, read your reviews and ratings, and build profiles of your ideal diners.
On Day 2, you'll use AI to create your brand identity and a one-page brand guide, then apply it to your Google Business Profile, menu copy and packaging mockups. You'll then plan two weeks of social media content and complete a practical and written assessment.
F&B Branding
Diners choose with their eyes first, from your signboard and Google listing to your Instagram and takeaway bag. In this hands-on course, you'll learn how strong F&B brands are built and leave with your own brand identity, brand guide and ready-to-use marketing materials. No design or marketing background is needed.
Learn to Make
Day 1 — Brand Audit & Diner Profiles
Audit your brand, read your reviews and build profiles of your ideal diners
Day 2 — Brand Identity & Marketing Toolkit
Create your brand identity with AI, then apply it to your Google Business Profile, menu copy, packaging and signage mockups and a 2-week social media plan
*Programme may be subjected to change
What you’ll learn
What Makes an F&B Brand Memorable
Learn from international and local F&B brands and see how tone and design shape what diners expect to pay
Reading Your Brand & Knowing Your Diners
Audit your touchpoints, read your Google, delivery app and social media data, and build profiles of your ideal diners
Building Your Brand Identity with AI
Use AI to create name ideas, logo concepts, colours, fonts and tone of voice for a one-page brand guide
Showing Up on Google & Social Media
Set up a Google Business Profile, write your social media bio and plan two weeks of posts with AI
Menus, Packaging & Staying Consistent
Write menu copy in your brand voice and create packaging and signage mockups ready to brief your printer
Your achievement, certified.
Every learner who successfully completes this course will receive a Certificate of Completion issued by Hustle Academy. This certificate serves as a formal recognition of your skills and effort, and can be proudly added to your resume, LinkedIn profile, or professional portfolio.
Find the Right Fee for You
$959.20
Course fee funding only applies to Singaporeans & PRs
$519.20
Remainder of the course fees are SkillsFuture Credits & PSEA deductible
$343.20
Remainders of course fees are SkillsFuture Credits deductible
Pots & Pans Culinary Studio is a brand by Hustle Academy which is accredited as a Registered Training Provider by SkillsFuture Singapore
Up to 70% Course Subsidy (PSEA Eligible)
Upcoming Class Schedule for
F&B Branding
Student Experience
A Sneak Peek Inside
A teaser into what you'll experience in class
Interested? Leave your details
Leave us your details and we'll contact you shortly.
Please note that enrolments made through our website are subject to manual approval by our admin team, and registration does not guarantee a confirmed slot. Your booking will be confirmed once you receive an automated Whatsapp message from us
Unfortunately, lessons that you've missed will be forfeited.
Two learners will share one cooking station. Also, maintaining the cleanliness and hygiene of your cooking station and equipment during the class is the learner’s responsibility.
Pots & Pans Culinary Studio is not Halal-certified. However, most of our ingredients used are halal suppliers. We do not use any pork, lard or alcohol in any of our courses. We do have Muslim learners joining our classes regularly.
You will receive a government-issued WSQ SOA (Statement of Attainment) upon completion of the course.
It is advisable to wear long pants and covered shoes as you will be standing for a long period. Feel free to bring along a sweater as it could get cold.
The maximum class capacity will be 24 pax.
Please ensure that you have your Singpass App downloaded on your phone with the account logged in as it will be used for attendance taking.
Yes, we do provide takeaway containers.
Yes! We provide ingredients. There will not be any additional top-up for ingredients.
There will be a S$30 deposit to secure your class slot as we prepare the ingredients 1 day before the commencement of the class. However, the deposit will be refunded to you upon completion of the course.
The subsidies vary depending on your age and nationality.Singaporeans above 40: 70% subsidySingaporeans above 21 or PR: 50% subsidy
Yes! All our courses are designed and structured for students regardless of their level of culinary expertise.
Yes you can! You can use your non-expiring SkillsFuture Credit (Opening Credit) and One-Off SkillsFuture Credit Top Up.
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